REER 2020 is a French-language lead-generation website for Quebec residents looking for help with their RRSP (REER) contributions and tax refunds. As the WordPress developer on the project, I customized the site’s Genesis child theme and built its campaign landing pages and Contact page with Elementor — responsive across devices and connected to Google Analytics.
Problem
The site ran on the Genesis Framework through a custom child theme, and the team needed new campaign landing pages and a Contact page that matched the brand. The child theme had to be adapted so Elementor-built pages would sit cleanly inside the Genesis layout, and every page needed to work well on mobile, where much of the lead traffic arrives.
Solution
Modified the Genesis child theme so Elementor pages fit the existing layout and styles, then built the landing pages and the Contact page in Elementor with clear calls to action. jQuery handled small interactive details, every page was checked on desktop, tablet and mobile, and Google Analytics was in place to measure traffic from the new pages.
Theme Review
Reviewed the existing Genesis child theme — templates, hooks and styles — before making changes.
Genesis Child Theme Customization
Modified child theme templates and styles so Elementor-built pages fit the site layout and branding.
Landing Page Builds
Built the campaign landing pages in Elementor, focused on clear calls to action for RRSP leads.
Contact Page
Created the Contact page in Elementor so visitors could reach the team easily.
Responsive QA & Analytics
Tested every new page on desktop, tablet and mobile and confirmed Google Analytics tracking before handoff.
